Cognisync Chosen as Solution Provider for Interactive Television Application Development Community

FOR IMMEDIATE RELEASE

Apr 22, 2008 : Cognisync, Inc., a consulting firm specializing in the design, construction and management of web-based technology communities of action, today announced that Time Warner Cable has chosen Cognisync as its solution provider for a new community focused on enabling and promoting the development of interactive television applications. Named "The OCAP/EBIF Developer Network" or OEDN.net, the site is dedicated to promoting awareness of CableLabs’ two primary interactive specifications: the OpenCable Application Platform (OCAP, also branded "tru2way" for consumer-facing products) and the Enhanced TV Binary Interchange Format (EBIF).

“We realized that if OCAP and EBIF were to emerge as viable platforms we’d need to build a developer ecosystem eventually,” says Will Kreth, Sr. Director - Advanced Video, Corporate Strategy at Time Warner Cable. “We needed to investigate a way to build a community from the ground up -- not from the top down, and Cognisync had the experience, technology and capabilities to get us there.”

OEDN is an effort of a broad base of consituents in the cable industry. In addition to Time Warner Cable, other Multiple System Operators (MSOs) have voiced informal support for OEDN, and have participated in its strategy development and community design. Several interactive TV vendors also participated in forming the site, including Ensequence, Vidiom Systems, TVWorks and itaas. On the academic front, representatives of programs at major universities are also participating.

"With a fair amount of community saturation on the Web today, we knew from the start that to get traction and mindshare, we needed a crisp message, targeted audience and a commitment of participation from industry stakeholders to make this happen," said Andrew Kelly, CEO of Cognisync. "We're very pleased with the approach that Time Warner has taken with the formulation and execution of the OEDN community strategy, and excited to be a part of its growth."

OEDN utilizes as its framework the Cognisync Technical Community Platform (TCP), a pre-configured, supported version of the powerful web content management system Drupal. The site currently offers links to OCAP/EBIF developer tools, programs, quick start guides, knowledge base and glossary of terms, as well as content modules with community polls, newsletters, blogs, forums and interest groups. In the works are a series of video training courses, a sample code library and targeted interest groups.

"Using an open source-based infrastructure allowed us to apply our resources toward consulting rather than software, and with the rapid evolution of Drupal we are confident that the OEDN infrastructure will stand the test of time as community technology matures." says Kreth.

About Cognisync
Cognisync, Inc. is a technology solutions company founded in February 2007 with the intention of helping technology providers make sense of what Web 2.0 is and how to use it to drive adoption of products, standards and technologies. Cognisync is comprised of a small, highly specialized team of business and technology professionals, and is headquartered in Florida, with development offices in New Jersey and Utah.

About Time Warner Cable
Time Warner Cable LLC is the second-largest cable operator in the U.S. and an industry leader in developing and launching innovative video, data and voice services. We deliver our services to customers over technologically-advanced, well-clustered cable systems that pass approximately 26 million homes.

Leveraging our leadership in innovation, Time Warner Cable is at the forefront of delivering advanced products and services such as video-on-demand, high-definition television, digital video recorders, Enhanced TV features, high-speed data and Digital Phone.